
It’s just that we only notice the ones where we can’t figure out why some people believe what they do, or relationships are strained to breaking point! The DuckDuckGo Interface (and How Can It Make Money?) Even people in different locations see different results!īut don’t you want more complete search results? Do you want your past searches to limit your future search results? And do you really want everything you search for to be commoditized?ĭon’t kid yourselves that this is nothing to do with business, because it is! All of your search history predicates your search results.


Liberal and Conservative friends and family members see completely different results, so each gets entrenched in their views, and potentially polarized from each other. Of course, the ramifications are all too apparent. And everything on Facebook is geared towards making us want to buy stuff! And when it comes to Google and most other search engines, the results we see when we search, are based on our previous search history. In a nutshell, as most of us are all too aware, the data from our search history makes us a commodity. Of course, years earlier, the book The Filter Bubble, by Eli Pariser opened a lot of people’s eyes. If you haven’t, what are you waiting for? It’s wonderful light family viewing! Not really, lol. I’m guessing many of you will have seen The Social Dilemma by now.

If you want to switch and don’t need to read the article, click here to jump to the instructions. I’ll invite you now to please leave a comment with any counter-suggestions you may have, and why you favour that instead. My recommendation is DuckDuckGo.Īs concisely as I can, I will both state my case and step you through making the change. I know I resisted! But I hope this article at least gives you food for thought that maybe its time to change. Google is such an ingrained part of our lives, it wouldn’t even cross the minds of most of us to stop using it.
